there is so much work that goes into our brand, and most of it is never seen. we make a conscious effort to keep our brand delivery simple, direct, and to the point...we are dedicated to the idea of talking less and delivering more. we want you to see our products as they are instead of as some false hype. in taking this approach, there are years and years of backlogged content sitting on our hard drives that never sees the light of day. until now.

we decided to put it all on TUMBLR. if you want a peak of what goes on here, what happens behind the curtains, what we are about, and who is involved, check it out. we update it daily, you can submit your photos here, and we have a lot to share.  here are some samples...